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What is Equity Crowdfunding?

Equity crowdfunding is the process whereby people or firms (i.e. the 'crowd') invest in an early-stage unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.

What will you learn?

Everything to know about equity crowdfunding such as:
- how to structure a campaign
- how to set up the financial and legal elements
- how to communicate your idea and intention
- how to find the right investors

Who is the course for?

- Everyone who is curious and wants to learn more, regardless of his/her expertise in the field
- Everyone with a clear goal: collect capitals to facilitate its startup growth

How is the course organized?

  • Lessons are in Italian

  • Online live lesson and lifetime access to recorded video

  • Lessons every Wednesday from 18 Nov. to 9 Dec. from 4 PM to 6 PM

  • A digital online class of only 30 spot

  • Q&A and networking session

  • Certification of completion included


  • 1


    • Hello Fintech Explorer!

  • 2

    Introduction to Equity Crowdfunding

    • Lesson 18 November

    • Introduction (what we will see and what we will do)

    • What is an equity crowdfunding campaign, why and when we do it?

    • What is a Startup and how to set up pitches and business plans to attract investors

    • Phases and rounds in the lifecycle of a startup

    • Foreign case studies

    • Introduction to Equity Crowdfunding Slide

    • Introduction to Equity Crowdfunding Quiz

    • Introduction to Equity Crowdfunding Resources

  • 3

    How to set up the campaign communication

    • Lesson 25 November

    • Preparation of documents (Pitch + business plan for a retail investor)

    • How to set-up the home page campaign and the rewards

    • Campaign Communications: pre-launch, launch and post funding

    • How to engage the investor community

    • Case Studies: Successful campaign around the world

    • How to set up the campaign communication Slide

    • How to set up the campaign communication Quiz

    • How to set up the campaign communication Resources

  • 4

    Legal & Stats

    • Lesson 2 December

    • Features of startups or innovative SMEs (tax incentives)

    • CONSOB regulations

    • Obligatory clauses to be included in the statute and other obligations in order to launch the campaign

    • Case studies: practical examples and best practices

    • How to structure a campaign to avoid fragmentation of the cap table

    • Statistics on the world of crowdfunding, Italian and International

    • Legal & Stats Slide

    • Legal & Stats Quiz

  • 5


    • Lesson 9 December

    • The statistics of investments in Italy

    • Available documents, how to read them and what they are

    • Overview of national and international platforms

    • Case studies: international platforms

    • Investors Slide

    • Wrap up

  • 6


    • Blueprint

    • Final Exam

    • Ongoing Learning

Who are your teacher?

Two Hundred with the technical support of the Fintech District Academy. Two Hundred is a company that aims to facilitate meetings between investors and companies. The team has years of experience in the field of finance and digital to have more chances of success in your fundraising to make growing your idea.

Have you additional questions?

We are happy to help you with building your educational path in the fintech sector.