What is Equity Crowdfunding?

Equity crowdfunding is the process whereby people or firms (i.e. the 'crowd') invest in an early-stage unlisted company (a company that is not listed on a stock market) in exchange for shares in that company.

What will you learn?

Everything to know about equity crowdfunding such as:
- how to structure a campaign
- how to set up the financial and legal elements
- how to communicate your idea and intention
- how to find the right investors

Who is the course for?

- Everyone who is curious and wants to learn more, regardless of his/her expertise in the field
- Everyone with a clear goal: collect capitals to facilitate its startup growth

How is the course organized?

  • Lessons and materials in Italian

  • Certification of completion included

Syllabus

  • 1

    Welcome

    • Hello Fintech Explorer!

    • How to use the platform

  • 2

    Introduction to Equity Crowdfunding

    • Introduction (what we will see and what we will do)

    • What is an equity crowdfunding campaign, why and when we do it?

    • What is a Startup and how to set up pitches and business plans to attract investors

    • Phases and rounds in the lifecycle of a startup

    • Foreign case studies

    • Introduction to Equity Crowdfunding Slide

    • Introduction to Equity Crowdfunding Quiz

    • Introduction to Equity Crowdfunding Resources

  • 3

    How to set up the campaign communication

    • Preparation of documents (Pitch + business plan for a retail investor)

    • How to set-up the home page campaign and the rewards

    • Campaign Communications: pre-launch, launch and post funding

    • How to engage the investor community

    • Case Studies: Successful campaign around the world

    • How to set up the campaign communication Slide

    • How to set up the campaign communication Quiz

  • 4

    Legal & Stats

    • Features of startups or innovative SMEs (tax incentives)

    • CONSOB regulations

    • Obligatory clauses to be included in the statute and other obligations in order to launch the campaign

    • Case studies: practical examples and best practices

    • Statistics on the world of crowdfunding, Italian and International

    • Legal & Stats Slide

    • Legal & Stats Quiz

  • 5

    Investors

    • The statistics of investments in Italy

    • Early Stage investment and the parameters to be evaluated

    • Tools for investing in Crowdfunding

    • Overview of national and international platforms

    • Case studies: international platforms

    • Investors Slide

    • Investors Quiz

  • 6

    Conclusion

    • Blueprint

    • Final Exam

    • Ongoing Learning

Who are your teacher?

Two Hundred with the technical support of the Fintech District Academy. Two Hundred is a company that aims to facilitate meetings between investors and companies. The team has years of experience in the field of finance and digital to have more chances of success in your fundraising to make growing your idea.

Have you additional questions?

We are happy to help you with building your educational path in the fintech sector.